About GrowthCoach Canada

Transforming Lives Through Professional Coaching Excellence

Our Story

Founded in 2014 by certified ICF coaches Dr. Alexandra Morrison and Marcus Chen, GrowthCoach Canada emerged from a shared vision to revolutionize personal development coaching across the Canadian landscape. After witnessing the gap between traditional coaching methods and the unique needs of Canadian professionals, they established a company that would bridge cultural diversity, geographic challenges, and individual aspirations.

What started as a small practice in Toronto has grown into a nationwide network of certified coaches serving over 2,500 clients across all ten provinces. Our journey began when Alexandra, a former corporate executive turned psychologist, met Marcus, a business strategist with a passion for human potential, at a coaching conference in Vancouver. Together, they recognized the need for coaching services that truly understood the Canadian context - from the bilingual nature of our society to the unique challenges of remote work in our vast geography.

Today, GrowthCoach Canada stands as a testament to the power of purposeful growth, having helped hundreds of individuals achieve their personal and professional goals while maintaining our commitment to innovation, cultural sensitivity, and measurable results.

GrowthCoach Canada founders meeting

Our Mission & Values

Mission Statement

To empower individuals and organizations across Canada to unlock their full potential through innovative, culturally-aware coaching methodologies that deliver measurable results and sustainable transformation.

Integrity

We maintain the highest ethical standards and transparency in all our coaching relationships and business practices.

Innovation

We continuously evolve our methodologies to incorporate the latest research in psychology, neuroscience, and coaching effectiveness.

Inclusivity

We celebrate Canada's diversity and ensure our coaching approaches respect and leverage cultural differences as strengths.

Meet Our Leadership Team

Dr. Alexandra Morrison

Dr. Alexandra Morrison

Co-Founder & Chief Executive Officer

With a PhD in Organizational Psychology and ICF Master Certified Coach credential, Alexandra brings 15 years of corporate leadership experience to her coaching practice. She specializes in executive coaching and organizational transformation, having worked with Fortune 500 companies and government agencies across Canada.

Marcus Chen

Marcus Chen

Co-Founder & Chief Strategy Officer

Marcus combines his MBA from University of Toronto with extensive experience in business development and strategic planning. As a Professional Certified Coach (PCC), he focuses on entrepreneurial coaching and business model innovation, helping clients navigate the complexities of the Canadian business landscape.

Sarah Dubois

Sarah Dubois

Director of Client Relations

Bilingual coach Sarah leads our client experience initiatives, ensuring every coaching relationship delivers exceptional value. With her background in social work and certified coaching credentials, she specializes in life transitions and work-life balance coaching for busy Canadian professionals.

David Thompson

David Thompson

Head of Innovation & Technology

David leads our digital transformation initiatives, developing cutting-edge platforms for virtual coaching delivery. His background in software engineering and coaching certification enables him to bridge technology and human development, making coaching more accessible across Canada's vast geography.

Our Achievements

2,500+

Successful Client Transformations

95%

Client Satisfaction Rate

25

Canadian Cities Served

50+

Corporate Partners

ICF

Accredited Training Provider

2019

Canadian Coaching Excellence Award

What Our Clients Say

"Working with GrowthCoach Canada completely transformed my leadership approach. Within six months, I went from struggling with team dynamics to leading one of the most productive departments in our organization. Their understanding of Canadian workplace culture made all the difference."

Jennifer Walsh
Jennifer Walsh

VP Operations, Maple Financial Services

"As a francophone entrepreneur in Quebec, I was concerned about finding coaching that understood my cultural context. GrowthCoach Canada's bilingual approach and deep understanding of Canadian business dynamics helped me scale my startup successfully."

Pierre Leclerc
Pierre Leclerc

Founder, TechNord Solutions

"The flexibility of their coaching model was perfect for my remote work situation in rural Alberta. Through virtual sessions and their innovative tracking tools, I achieved career goals I never thought possible while maintaining my desired work-life balance."

Rachel Kim
Rachel Kim

Senior Consultant, Remote Work Specialist

Behind the Scenes

Ready to Start Your Transformation?

Join thousands of Canadians who have achieved their goals with our proven coaching methodology